Art careers require marketing, PR, and other administrative efforts.

Somewhere — I can’t recall where, right now — I read that an artist should spend about 50% of his or her time on marketing.

So, I was stunned to see a recent poll showing that some artists dedicate less than 10% of their time to marketing.

I’ll admit this is a case of “Do as I say, not as I do,” but really… 10%?  Are any of these people serious about their art careers?  Whether it’s a percent of your day, your week, or your month, 10% isn’t enough to achieve anything resembling success.

Here’s the poll and the article about it:

MAKING A MARK: Time spent on marketing by artists (poll results)

makingamark.blogspot.com12/1/11

Topics include: art news, art blogs, drawing, painting, visual artists, art competitions, art exhibitions, art history; art techniques and tips; art business and marketing; the art economy and making a mark with pastels, coloured …

Artist and writer Katherine Tyrrell tackles some fascinating topics in her blog.  This is just one of several excellent articles for people who have — or are considering — art careers.

Her poll results seem a little stunning.  I’m not sure if the numbers are so dramatic because she’s not well-enough known among professionals, yet.

(Of course, that’s one reason I’m talking about her and linking to her, here.)

Or, perhaps the poll isn’t truly representative of her full audience; after all, she has the #3 art blog in the UK.

You can follow her at Twitter as makingamark2.  Recommended!

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