Art Schools & Careers

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Copyright and the ‘three stroke’ rule

The “three stroke” rule suggests that you can copy anyone’s art as long as at least three brush strokes are different.

This is NOT a law. In fact, even within clear copyright law, every legal case will return a different decision.

My background in copyright law

I’m not a lawyer, so this is opinion and based only on personal experience.

When I worked as an editor at M.I.T., I often helped professors rewrite portions of their own textbooks for publication elsewhere. And, since the textbook publisher (not the author/professor) often held the copyright, I had to be sure that the professor wasn’t plagiarizing his own work.

So, I spent several days with teams of attorneys, discussing just how many changes are necessary to avoid lawsuits. And, even in publishing, there are no clear rules. We settled on “three to five major changes, per page” as a cross-your-fingers guideline.

Since then, and for my own art, I’ve followed copyright cases closely.

Simplest answer: Use copyright-free materials

Working for M.I.T., with its own lawyers, is different from being an artist on a limited budget. You probably don’t have the resources to consult an attorney, much less hire one if you’re sued for copyright violation.

This is one reason why I produce copyright-free clipart on CDs, for artists to use without these headaches.

It’s also why I sometimes organize tours to popular (and picturesque) European destinations: So you can take copyright-free photos for use in your art.

Don’t make copies

Basically, you can’t copy someone else’s work (art, music, writing, etc.) in a way that deprives him or her of income that would otherwise go to that person. So, a “knockoff” is illegal.

Photocopying or otherwise reproducing someone else’s art/images to avoid buying a copy (or extra copies) is also illegal. (For personal use–for example if you want to photocopy part of a book that you own, to keep copies of those pages in a reference notebook for your own use–you can sometimes photocopy others’ work.)

Reproducing others’ art online (without permission) is very definitely a copyright violation, unless the art is old enough to be in public domain. (But, if you’re posting someone else’s photo of the art, the photo itself may still be protected by copyright. Again, the tours I’m scheduling will include museums, so you can take your own photos for use in your art.)

Additional opinions:

Copyright and collage

Collage is where the debates get heated.

If you use an item that you purchased in a collage that you sell, and there was a copyright notice on it, the copyright notice needs to remain visible, if possible. You may also choose to document the sources of the images in your collages, on the back of the work. (I generally don’t, but I may in the future, if only for my own reference.)

And, some artists will argue that you can’t use any copyrighted material in your collages, even an original item that you purchased. I’m not sure that I fully agree with this, but I recommend reading this and checking with an attorney if you are very concerned about this.

Every artist–especially those of us who aren’t lawyers–will interpret the law differently. Many attorneys (and even judges) will disagree with each other, too.

We’ve all seen collages in artists’ published journals and diaries, and some of them feature copyrighted materials. The days of Andy Warhol’s free use of the Campbell’s soup can… well, that’s ancient history. But, copyright can be less of an issue when the individual copyrighted image is a small part of a larger work. Nobody can give you a firm rule about this, not even attorneys; use common sense.

Also see Copyright law and art – Just my non-legal opinion for collage & assemblage artists.

Fabric in art that you sell

Likewise, fabric designs are copyrighted too… but I’m not going to hand-paint every piece of fabric that goes into my quilts and other fabric art that I sell. So, yes, my collages–paper and fabric art–include material copyrighted by others. I try to be careful about reproduction rights, but I’m less anxious about the original work, especially if I’m not creating it to sell.

Then again, if you make clothing, accessories, or even dolls from a commercial pattern and sell the finished item, you can sometimes get into trouble. Many pattern companies specifically state whether you can sell items made from their patterns.

Is this sounding confusing, murky, and just plain weird…? That’s because copyright laws ARE confusing, murky, inconsistent, vague… and sometimes weird!

Avoid the bulldogs!

Certain companies and estates are more watchful than others when it comes to copyright: The Elvis Presley estate, the Walt Disney company, National Geographic magazine, Sony and Star Trek are among the more well-known copyright watchdogs. There are many others.

But, National Geographic was also sued by its own photographers when it reprinted past issues on CD-ROM, and used photos from those issues without the specific okay of the original photographers.

And, when Barbie owner Mattel sued artist Tom Forsythe over his “Food Chain Barbie” art, Forsythe won.

That said, Mattel still tries to shut down websites and artists who parody Barbie using the original dolls. If you can use any other doll for your parody art, avoid using Barbies and you’ll avoid lawsuits.

“Fair use” is not always an excuse

Ahhh… “fair use” is a tangle. And, just because someone else gets away with “fair use”, doesn’t mean that you can use that same image without risks. The issue of willful intent and where the profits go, can make a big difference.

Linkhttp://fairuse.stanford.edu/commentary_and_analysis/2003_07_minow.html

The hazards of derivative works

“Derivative works” are also considered “transformative” and enter a truly gray area. But, if you’re obviously making money off someone else’s work, you’re risking lawsuit.

If you take a unique-to-one-artist concept, color scheme, or mimic someone else’s general style AND subject matter, you’re generally in “derivative” territory. How closely it matches the original, and which state you and the original artist live in, will determine whether or not a lawsuit would be successful.

Linkhttp://www.chillingeffects.org/derivative/

And, unless something is actually trademarked, you can copy the “look and feel” of someone else’s work with fewer worries.

Linkhttp://www.dreslough.com/dee/Legal/Primer1.html

“Stealing” ideas

On the other hand, ideas canNOT be copyrighted. So, yes, if I talk about a book idea online and, say, Somerset Studio takes it and announces their own version of the exact same idea… I can’t do anything about it. Ideas–and book titles–cannot be copyrighted. (Sometimes they can be trademarked, which is a different topic.)

Parody is a very limited field

Parody is another blurry area. Sometimes, it’s similar to a kid who taunts a sibling and, when caught, tells his mom, “I was just kidding.” But, in other cases it’s clearly intended as parody, not to be confused with the original.

Linkhttp://www.chillingeffects.org/protest/faq.cgi#QID542

There’s also the question of celebrity images, privacy, First Amendment, and so on, such as the Winters brothers’ case.

In summary

Copyright is a confusing field for artist. The “three stroke” rule is a guideline, not a law. You may need more changes–or less–to avoid copyright problems. And, don’t forget that you can win in court and still lose your shirt in attorneys’ fees.

Personally, I’m careful about art that I sell or commercially reproduce, and generally shrug off worries when the art is for my own journal or other personal use.

My own resources

Remember, you can use the images on my CDs of copyright-free images in your art, even art that you sell.

Some other artists offer similar copyright-free images, but be sure to read the fine print before you buy those images.  Be sure that there aren’t conditions on their use.

When a student copies

In the days of the Old Masters, apprentices and students would copy their masters’ works over & over again, until they could mimic the technique perfectly. Then, they’d develop their own styles.

When a student (or someone who’s learning a new technique) copies my art exactly–or very closely–I like to think of them in that context. It takes the oh-my-goodness gasp out of the moment.

From my experience, in every class of 30 students, one will want to copy my work very closely, or even line-for-line.

I encourage them to use the class to explore their own creativity. However, some students need to copy, to get comfortable with the materials or the technique.

That’s okay with me. After all, I love to teach, and I’m thrilled when people choose to take a class with me… no matter what their learning modalities.

You may have to exercise your diplomatic skills if one student copies another, or if a student suggests (correctly or not) that another student’s work isn’t entirely original. This rarely happens, but it needs to be addressed swiftly.

Often, it’s best to ask the complaining student to step outside the classroom to discuss this. If the issue doesn’t resolve quickly, you may need to ask the other student to join the conversation.

If you’re out of the classroom for very long, it’s not fair to the other students. Sometimes, you may have to leave it as “Let’s all agree to disagree,” and get back to the class. (When that happens, I usually discover that this has been an ongoing issue with one or both of the students. If so, a five-minute discussion isn’t likely to resolve it; let it go and get back to making the class fun and educational.)

We can’t evaluate every student’s vision, to see if it’s original, copied, or inadvertently “borrows” some elements from existing art. But, in the classroom, I bring up the Old Masters example. That generally takes some of the edge off this volatile subject.

Copying and coincidence in art

Many artists–especially new and/or tired ones–talk about being “copied” by others. Sometimes, it’s not clear who is doing the copying, if anyone is. And, artists–even established ones–are often influenced by the same things as others, and develop startlingly similar ideas as a result.

RICE’S MILAGROS DOLLS

For example, awhile ago I visited Rice’s website, voo-doo-cafe.com, and saw milagros-type dolls almost identical to the ones that I’d been quietly working on for several months.

(Mine didn’t turn out as well as hers did. I sold a few and then abandoned the idea. Rice shines in this area; I don’t.)

There is no way that Rice knew what I was doing, and vice versa. It was simply coincidence.

LESLEY’S ‘FRAGMENTS’

Likewise, in the early 1980s I made pieced and appliqued quilting squares for other artists to use in their fabric art vests, wall hangings, and other art. I sewed them on my favorite treadle sewing machine, using a variety of techniques including primitive image and text transfers. These squares sold quickly in shops along coastal Maine, but by the mid-1980s when I moved to Florida, I’d stopped making them.

Nevertheless, I was stunned when I saw Lesley Riley’s “Fragments“, which are almost identical to what I was making in the early 80s.

Was she “copying”? Of course not! I doubt that she ever saw one of my fabric art pieces. Nevertheless, after seeing Lesley’s pieces I delayed plans to make more of them myself. I’m a little phobic about being accused of “copying,” I guess.

(Note: Both Rice and Lesley are very good friends of mine. And, I’ve mentioned my dilemma to Lesley, who immediately laughed and told me to go ahead with my fabric art, and not worry how it looked to others.)

SIMILARITIES ARE INEVITABLE

My point is, we’re working with similar materials, often similar inspirations… it’s impossible NOT to be on the same wavelength as other artists, whether you share contact or not. You really do have to just plunge ahead with your own projects, products, visions, and dreams. As your work evolves, your unique signature style will be there, and make the differences clear.

But, it’s vital to keep these kinds of coincidences in mind, when you think that someone has copied you, too. It could be simple coincidence then, as well, no matter how “just like mine” their art/workshop/project seems to be. And that’s difficult to detach from, sometimes, when the similarities are overwhelming… especially when you’ve invested a lot in an idea or project.

Yes, my visibility makes people think that I invented the techniques that I use. I didn’t. NObody “invented” them really… we’re all inspired by different resources, or at least in different ways.

Oh, people do research some techniques. I’m responsible for several in popular use, including one kind of gel image transfer. But, that’s still not “copying” as far as I’m concerned. I stumbled onto a few things that worked and cheerfully shared them with others. We all do this. Techniques generally aren’t proprietary.

What makes our art unique–not “copying”–is how true we are to that individual, internal voice that speaks from our respective souls.

COPYRIGHT

Copyright issues come into play when someone is using your notes, or copying your art, line-for-line. But, you cannot copyright an idea, a trend, or a project, per se.

You can trademark a name or a slogan. You can patent a specific design, including the essential points that make it distinctive. But, to do this formally can be complex and expensive, and making it into a legal issue if someone copies is generally more expensive than it’s worth. And, nobody looks good when you sue. There are always hard feelings.

This is an area where we may always have confusion and problems. We must keep moving ahead and creating from our own visions, and take a chance that someone 100 or 1000 miles away isn’t acting on the same impulses and inspirations.

YOUR VOICE IS WHAT MATTERS

Stay true to your own voice. Always be yourself, and trust in that. Art has the most vitality when it is authentic.

When you’re expressing your deepest self, your message will be uniquely yours, but it will also have elements in common with what everyone else thinks and feels, because–underneath it all–we share more than people may realize.

Video: 3 step formula for creative success

In the following short video, Bob Baker talks about the importance concepts of Be – Do – Have, and how it affects us as artists. Click on the button to start this 3 1/2 minute video presentation.  (If it’s not on your monitor, the link is: http://www.youtube.com/watch?v=YG1N2wzsd2Y )

3 Step Formula for Creative Success

httpv://www.youtube.com/watch?v=YG1N2wzsd2Y

For more about Bob Baker and his advice for artists, see Bob Baker’s Artist Empowerment Blog.

Copyright and art

Someone asked me about copyright law, the Sargent images that I’m using in my Cafe Press collages, and if it’s okay to use more modern images in collages that will be reproduced by Cafe Press.

I’m not an attorney, so this is my personal opinion.In general–works created before 1923 are in the public domain. And, once something is in the public domain, the individual piece can’t go back into full copyright.

Despite Dover Books’ ominous-sounding copyright notices, for example, the individual images that they use–the ones that are already in the public domain–cannot be copyrighted by them.

All that Dover Books can copyright is how the images are assembled and used. That is, I can’t burn a copy of their clipart CDs and sell them as my own, or even give away copies of the CD if it detracts from Dover’s potential sales.

And, if I use a significant number of images from a single Dover source–enough to compromise future sales of that book or CD–I should pay Dover’s reasonable fees for significant single-source use. (About $5 per image, as of mid-2004.)

Completed works v. elements in them

Likewise, the Sargent image in my collage is in the public domain, but nobody can copy the collage that I created with that image, except by my permission. My copyright–which exists automatically, as soon as I created the work–protects my collage but not the Sargent image in it.

Sargent died in 1925, which is why I’m comfortable using his work in my art. Most of his published work was created well before the 1923 public domain date.

(But, if I use a recent photo of Sargent’s art, and I didn’t take the photo myself, that can be a copyright violation.)

Regarding copyrighted works used in collage… that’s a tricky question and if you ask a dozen lawyers, you’ll get two dozen different opinions.

Photocopies v. originals

Generally speaking, if the piece that you use is readily recognizable as a copyrighted work, don’t print copies of it. The risks are greater if the work/item/photo you’re using is still protected by copyright and represents a essential part of your finished work… but defining “essential part” is something taken up by the courts on a regular basis… and the laws change, steadily.

Except for US paper money, which you aren’t supposed to damage in any way, you can use pieces of anything copyrighted in your art… as long as you bought it (or otherwise acquired it, legally).

For example, I’m working on a collaged cigar box purse, using a whole lot of Elvis playing cards that I bought. That is perfectly legal… they’re my cards and I can do what I want with them, as long as I don’t do anything to defame the copyright holder in any way, or cheat him/her out of rightful income.

But, if I’d taken those same cards and photocopied them to use in collage… that’d be illegal. By photocopying instead of paying the copyright owner (or his/her agents) for the images that I’m using, I’d be technically depriving them–in this case, the Presley Estate–of their rightful income.

Using others’ work as collage elements

Regarding selling the finished art, even if all pieces of it were acquired legally… We’re again getting into a dicey area.

In some states–I think that California is one of them–if someone’s art is resold, the artist is entitled to a percentage of the profits from the sale. This protects, say, someone from buying a movie script for cheap, and then reselling it to MGM for big bucks without giving the original writers a cut of the money.

It also prevents you from using a published photo or even text as an important collage element, and then selling the finished work for huge money without sharing the wealth with the copyright holder. (I believe that Sonny Bono was responsible for this legislation.)

For an artist’s worst nightmare, see the Rauschenberg case, where he use a page from an old Time magazine in one of his “found art” collages, and was successfully sued by a guy whose photo was on the original Time magazine page. (http://www.benedict.com/visual/rauschenberg/rauschenberg.asp)

Andy Warhol as a precedent

Andy Warhol and others used copyrighted images (such as the Campbell’s soup can) without thinking twice. Well, it’s a different era now in a more litigious society, and we’re working with different laws, and laws that are more strictly applied.

I wouldn’t use modern images as a significant part of any collage in a Cafe Press calendar.

Many pages in Teesha Moore’s “Play” magazine featured collages & journal pages with copyrighted images, as do several major monthly art magazines displaying collages. I avoid those kinds of risks in my own zines, but that’s a personal decision.

Get professional advice

The only thing that’s clear is that there is considerable flexibility in terms of what can and cannot be used in reprinted collage art. Read as much as you can, talk with an attorney, and then decide.

The simplest solution is to use only public domain and copyright-free images, including those from sources such as my copyright-free CDs, and photos that you take yourself.

Related links: